99% of the time being a Real Estate Broker specializing in an area is a huge positive. Understanding the different buyer profiles in our area, differences in the types of homes and what buyers are willing to pay for is an advantage to both myself and the clients I represent.

1% of the time it works to my disadvantage because I know something about a home that will be seen as a negative to buyers. I always want to be upfront and honest with our clients. Over the years I have found I attract savvy clients who appreciate being told the truth.

When you are interviewing Brokers to be your listing agent you will be tempted to hire the agent who recommends the highest price. It’s human nature that you will like the agent who tells you the highest…

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