I was talking with a woman who took her home off the market after it didn’t sell in 3 months. When I asked her why her home didn’t sell she said, “Someone told me the pictures sucked, but I never checked.”

With the advent of affordable digital cameras and camera phones many agents will tell you that they can take real estate pictures that are just as good as a professional photographer. I have heard many agents say the pictures they take are “good enough.”

Even though camera phones and consumer level digital cameras have incredible sensors there is a big difference between the photos an agent can take and what a professional can do.

We offer professional photography for all of our listings. Let’s look at some of the differences between professional level photography vs the photos and agent can take.

Most people understand it is important to stage a home for showings, when buyers visit the home. It is just as important if not more important to have the home staged before photos are taken. At no cost to our clients we will make sure that every property is staged to show off the home with professional photography.

Correct angles
As I look through listings I see many homes where the pictures have been taken from angles that either are not flattering to the property or leave more questions than answers. If you have granite countertops you would expect that feature of your home would be featured in the pictures but many times even I can’t tell what surface the countertops are mad of.

In my opinion the largest difference between a professional photographer and an amateur is with lighting. A professional photographer will have pro level equipment with a larger sensor that will take better pictures in low light situations such as inside a home.

If appropriate for your home we will bring in additional off camera lighting to ensure the pictures make your home shine. Dark or blurry photos caused by an amateur in low light environments cause buyers to avoid your home when making a list of properties they want to see.

If you would like to talk about what professional photography can do for your home please call or text me at 512-791-7473 or email at eric@koparealestate.com

Posted by Eric Peterson on
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