How To Attract The Emotional Buyer

If you ask me why so many home sellers hire us when they decided to sell my answer would be simple. When it comes to selling your home the price you receive comes down to whether or not you are trying to attract a buyer buying based on emotion or based on logic.

The buyer buying based on emotion will always pay the most for your home. What we have done is come up with a repeatable and market proven system to attract and appeal to the emotional buyers in our area.

Sellers who understand the difference have great success. Sellers who try to use logic often wind up frustrated because the real estate market and buyers don’t react the way a logical mind hopes.

One of the many ways we add value to our

The first week of January I went to Orlando for a marketing conference. On the flight home the passenger next to me was saying he expected 2020 to be a great year. He said all the economic trends were going to keep getting better and better. I agreed but also mentioned the problem with trends is they tend to continue until something unexpected happens.

Of course, if I truly had any idea what was going to happen I would have been able to capitalize on it and I would be writing this from my own private Caribbean island. If we have learned anything in the first 6 months it is that our crystal balls are usually a little bit fuzzier than we would like.

Some of the things we have learned this year are…

• Our real estate market is resilient. Our

Almost every day someone calls me to ask about the market. They tell me they’ve been planning to relocate for a new job, move up to a bigger home or even downsize. Usually the conversation starts with “Am I crazy to even think about selling my home right now?”

Most people are shocked when I say “Would you believe we are in a stronger seller’s market than we were a year ago?” The overall statistics for April and May are ugly. That’s in the past as sellers removed their homes from the market and buyers cancelled contracts. These charts show the supply and demand statistics demonstrating fewer active listings and more homes under contract compared to the same weekly figures from one year ago. If you want to gauge where the market is going you

Most of our friends and clients are pretty savvy and can sniff out when something sounds too good to be true. When a friend saw another Realtor’s advertisement guaranteeing multiple offers, he asked me how someone can do that and what’s the catch?

When you hear someone say they will get you multiple offers you probably imagine that means your home will sell for over asking price. What would you think if it really means you will get multiple low-ball offers below market value? I can’t tell what you would think, but when I explained what is really going to happen my friend felt like the advertising is misleading.

Guaranteeing multiple offers is pretty easy. In fact, any Realtor can guarantee you multiple offers.

Here’s how it works…

In mid-March the entire market freaked out. Buyers cancelled contracts and lenders changed underwriting guidelines. We recommended several of our owner-occupied listings take their houses off the market temporarily. I had been tracking the rolling 7-day average of homes going under contract to gauge the direction of the market. To give you an idea of how bad a shock we went through and how fast it happened here are the number of homes that went under contract in the entire Austin MLS the previous 7 days…

That was a huge drop and we’ve almost recovered. We are still off from this time last year by but transactions happen every day and things are heating up.

Despite the overall number of houses selling being down, we are not

 
When you hire a real estate agent to sell your home you have every right to expect the brokerage the agent works for has your best interests in mind at all times. How will you feel when you find out that might not be true? 

It’s basic Economics 101 that you will receive the best price for your home by advertising it with the widest net. You want to advertise your home to all the real estate agents in your area and as many buyers as possible who are in the market for a home like yours.

What if I told you we are hearing about more and more real estate brokerages that are trying to sell their listings by only advertising them to the agents that work for that specific office?

Why would they do that?

In some instances, it’s because a

 
Should you buy or sell a home in today's market? Realtors sometimes have a bad habit of always saying it's a great time to buy or sell. The truth is it depends on your particular situation, the house you are buying or selling, the sub-market of the house and the buyer profile for the house.

As always if you have a question call/text Eric at 512-791-7473  or email eric@koparealestate.com.

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Many homeowners will be facing a financial burden due to Coronavirus and if it is affecting your ability to pay your mortgage you may have more options than you think. As of the writing of this message there has not been any uniform relief among all lenders. There are several proposals but none have been agreed to. Information is coming out quickly and things are changing every day. 

#1 Things You Should Do

The most important thing you should do is not bury your head in the sand, don’t run and hide and don’t ignore calls and letters from your mortgage company.

Do You Need To Be Behind On Payments?

Even if you haven’t missed a mortgage payment yet the best thing you can do is pick up the phone or go online to your mortgage

In Williamson County, real estate is still an essential business and many sellers have chosen to continue showing their homes. As you might expect we have seen the number of in person showings dramatically decrease over the past few weeks.

My expectation is once the shelter in place ordinance has been lifted, we will see showings increase but likely not to the same level as pre-Coronavirus. The reason I say that is I expect buyers will be choosier about taking a perceived risk to enter your home. Previously our goal for our listings was to make it into the top 5 homes a buyer would want to visit. Going forward I anticipate buyers will reduce the number of homes they visit in person from 5 to 3. What that means for you if you are selling a home is

Everyone is asking me “How’s the real estate market?” Here’s what we are seeing.

Transactions are still happening. As of today, March 30th, in the Austin MLS on average over 100 homes are going under contract every day. Things are slowing down but people are still selling and people are still buying.

Here's what we are seeing with our business. Some of our sellers and buyers are telling me they are going to hold off for now and I’m supporting them in that decision while I continue to keep them aware of what’s happening.

Some of our clients need to sell now and some need to buy now, and we’re doing that with all the appropriate precautions.

All of this is day by day and in some cases hour by hour. Things may be different by the