Everybody knows that Zillow primarily operates as an advertising platform. I get clients who often share stories of discovering their realtors through the platform after a quick skim through a list of local realtors from the search bar. You might get a real estate veteran or an agent fresh out of school. You never know, and you should be wary of who you hire to buy or sell your home; here's why...

In a recent report from real estate insider Mike Delprete, Zillow is reportedly applying pressure on realtors who advertise on their platform, urging them to direct business to Zillow's mortgage company. The catch? If realtors don't comply, Zillow might pull the plug on their advertising and stop sending leads to these agents. This revelation has raised eyebrows about the quality of Zillow's mortgage services and whether realtors feel obligated to refer business to their affiliated mortgage company.

As consumers, it's crucial to be cautious about where we put our trust and do business. Let's avoid companies that prioritize their interests over ours. If you have any questions or need advice on finding trustworthy lenders in your area, feel free to message me or call me. I'm always here to help and point you in the right direction. 


If you're planning to sell in 2024, now is the best time to attend our Free Home Selling Workshops. If you want to attend a workshop, get in touch with us and we will notify you when they are scheduled. As always you can check KopaWorkshop.com to see dates and times of our in-person and online Free Home Selling Workshops. For years home sellers have told me they benefited from attending our events. Sign up at KopaSeminar.com.



The information on this page may have changed since we first published it. We give great real estate advice, but this page (and the rest of our site) is for informational use only and is no substitute for actual real estate, legal and financial advice. If you’d like to establish a Broker-client relationship, reach out to us and we’ll tell you how we can make it official. Sending us an email or reading this page alone doesn’t mean we represent you.

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