Everybody knows that Zillow primarily operates as an advertising platform. I get clients who often share stories of discovering their realtors through the platform after a quick skim through a list of local realtors from the search bar. You might get a real estate veteran or an agent fresh out of school. You never know, and you should be wary of who you hire to buy or sell your home; here's why...

In a recent report from real estate insider Mike Delprete, Zillow is reportedly applying pressure on realtors who advertise on their platform, urging them to direct business to Zillow's mortgage company. The catch? If realtors don't comply, Zillow might pull the plug on their advertising and stop sending leads to these agents. This revelation has raised eyebrows about the quality of Zillow's mortgage services and whether realtors feel obligated to refer business to their affiliated mortgage company.

As consumers, it's crucial to be cautious about where we put our trust and do business. Let's avoid companies that prioritize their interests over ours. If you have any questions or need advice on finding trustworthy lenders in your area, feel free to message me or call me. I'm always here to help and point you in the right direction. 

Posted by Eric Peterson on


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