Virtual Staging Vs Real Staging

Posted by Joyce Peterson on Thursday, February 21st, 2019 at 10:39am.

 

When selling your home one of the many aspects to consider is whether or not to utilize staging to bring in those prospective buyers. Staging has proved to draw in potential home owners, attract attention on MLS listing photos, and inspire a connection with the home so buyers feel like they could live there. Until recently the only way to stage your home was to bring in carefully coordinated furniture, accessories and hire a photographer to take photos of a beautifully staged home.

The problem with home staging is it is expensive and many Realtors and home sellers don’t have the budget to pay the rental fee. Renting staging furniture in Austin is expensive. For an average sized home it will cost over $3,000 for the first month and close to $2,500 every additional month you have the furniture

Now, some staging agencies have designed programs that can “stage” your home virtually. They can take photos of an empty home and then digitally add in all the furniture, art, accessories to make it appear like the home has been professional staged.  

There are obviously some advantages to virtual staging like, less time and monetary investments, but is it really all that it seems? The ease at which virtually staging companies can manipulate a photo to make it appear beautifully staged is appealing to some sellers. However, this can backfire when the buyers come into the home and find that it is missing the aspects that may have drawn them to the property to begin with.

How do you choose between virtual or traditional staging? For our company market research has told us virtual staging is confusing to buyers and a confused buyer isn’t buying. We only use real staging for our listings because that is the best choice for our clients. When you consider our Free Home Staging Furniture Package doesn’t cost a client any additional money this is a no-brainer for most people.

If you are planning to sell your home and would like to talk about how real home staging will fit with a comprehensive marketing plan to get the most money for your house contact us  at 512-791-7473 or eric@koparealestate.com 

 

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