When you want to sell your Austin area home, you don't want to fool around. You want to see that SOLD sign in the front yard and you want to realize the highest possible selling price. This is why having a Realtor® with a strong marketing strategy is so important in real estate.

Kopa Real Estate uses a multi-step process to do just that.

It all begins with choosing the correct price, so the first step in our service to you is the preparation of a comprehensive market analysis, based on the most recent sales of homes most like yours in your neighborhood – or neighborhoods much like yours.

After that, we focus on:

  • Preparation
  • Marketing
  • Follow-through
  • Negotiation
  • Follow up


More than 90% of all home buyers begin their search on the Internet, which means outstanding photographs and well-written descriptions are all-important.

We'll pay for a professional home stager to help give your home the greatest appeal to the highest number of potential buyers. Then, when the house is camera-ready, we'll bring in a professional photographer to create images that will catch a buyer's eye and showcase its best features, both online and in print.

Once photographs catch a buyer's attention, property descriptions give added incentive to call for an appointment, so we craft them with care. We will ask you why you purchased your home and why you love living there. Then we'll combine your input with our marketing experience to create descriptions targeted toward those buyers who are most likely to purchase your house.


No two homes are exactly alike, so no two marketing plans should be exactly alike. We create a plan for each home – a plan designed to put that home in front of those home seekers who are most likely to buy. At the same time, all of our marketing plans include some common elements, such as…

Internet exposure: Along with being featured on our website, Zillow, Trulia, and Realtor.com, your listing will be entered into the Multiple Listing Service (MLS) and syndicated to all of the other real estate companies in the Austin area.

That means that buyers working with Realtors® from other companies will see your listing when searching their websites.

Studies show that people spend on average 45 minutes a day on Facebook. To give our listings added exposure, we use Facebook targeted advertising to get your listing to thousands of potential qualified buyers.

In addition, your home will appear as a featured property on Zillow and enhanced listing on Realtor.com. This is an added expense that we are willing to bear since we specialize in listing homes. Since most agents list only 1-2 homes every year, they do not have the budget to bear this expense, so their listings are not featured on the Internet's major real estate portals. It is important to hire an agent who will pay to have your home showcased on the sites where buyers are searching for homes.

In addition to placement on sites that present homes for sale in Austin, each of our listings has its own individual property website. The website URL is featured predominately on sign riders to encourage drive-by shoppers to visit the site, view interior photos, and learn about the benefits and features your home offers.

At Kopa Real Estate, marketing is not a one-time effort. We'll give your home this added measure of marketing exposure from the time you sign the listing until a solid offer is accepted and on its way to closing.

The bottom line: Wherever a buyer searches for an Austin area home, your home will appear.

Agent to agent marketing: We have membership in several exclusive Realtor® groups with thousands of regional agents. Although the other members will have access to your listing details through MLS, we also contact them directly to let them know why your house needs to be on their "must show" lists. In addition, we market directly to buyer agents who already have clients looking for a home like yours.

Kopa Real Estate has built a reputation for cooperation and fair dealings with area agents. We're organized; we provide complete and accurate information about our listings; we're always responsive to questions from potential buyers or Realtors®.

These facts encourage more and better offers for our listings, because buyers' agents from all over the area are eager to work with us in the sale of our listings

Local marketing: Since some buyers do drive through neighborhoods looking for homes, your listing will be represented by an elegantly designed and prominently displayed "For Sale" sign, offering key information, including the Internet address of your home's individual website.

Open houses: With online advertising and over 20 eye catching open house signs placed in strategic locations we invite home buyers for tours that allow them in to view your home's most desirable features - and fall in love.

Neighbors are specifically invited to attend. They also receive a "Just listed" notice in the postal mail, with an invitation to pass the news to friends or family who may want to move into the neighborhood.

We have found that when done correctly, open houses create a sense of urgency among buyers causing them to make a stronger offer than they may have submitted after a private showing.

Follow through

Every inquiry into your home receives a timely response, and we check back with every person who toured during an open house. 

We respond quickly to inquiries from buyer agents seeking more information for their clients and cooperate fully with making showing appointments. We also attempt to get feedback from every showing, in order to encourage an offer or fine-tune the marketing strategy and inform you of any concerns expressed by potential buyers.

Pre-screening is part of the process. Although it is critical to show your home to every serious potential buyer, we make every effort to see that you are not inconvenienced by visits from people who are not ready or financially qualified to buy.


When an offer is received, we'll help you analyze the details and decide whether to accept, reject, or prepare a counter offer. Our advice will be based on the most recent information about comparable sales and market activity – and we will never encourage you to move forward just to make a sale.

Our goal is to help you reach your goals.

Follow Up

Our work does not stop when you've accepted an offer on your home. In some cases, it has just begun.

We oversee every step of the process from agreement to closing, and while much of the responsibility during this phase lies with the buyer's agent, we monitor the progress and step in when necessary to see that deadlines are met and problems solved.

The number of real estate transactions that "die of neglect" at this stage is truly shocking, but we don't let it happen to our clients.

Should the appraisal or the home inspection raise concerns or call for additional negotiations, we'll be at your side with advice and support.

Throughout the entire process… you can count on consistent communication

From our first meeting through to the closing, and beyond, we'll stay in touch. We know you have questions and concerns, and we won't keep you waiting for answers.

All of your phone calls, emails, and text messages will be answered as quickly as possible, and we'll give you clear and complete answers. We'll also keep you informed during each step from showing to offer, from offer to agreement, and from agreement to closing.

Please call me at 512-791-7473 or email at eric@koparealestate.com today for a free, no-hassle consultation.

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