If you’ve listened to talk radio in Austin you’ve heard a commercial for a Realtor sales guarantee. Some version of “If I don’t sell your home in 37 days I’ll buy it.”

How does that work and is that a good deal or a gimmick? Here’s how the Realtor sales guarantee has been explained to me.  

If I were to offer this guarantee first I would make you pay for an appraisal. Then I would make you pay for an inspection and make any repairs suggested on the report. After that we would come up with a guaranteed price that would be somewhere around 20% less than the appraised value. If your home is worth $300,000 I would offer you around $240,000 for a guaranteed price.

Is that a good deal or a gimmick? I’ll let you decide.

Would I buy your $300,000 home for $240,000? Of course I would.

Should you hire me because of that? No.

You shouldn’t hire a Realtor based on what is going to happen if they fail. You should hire us because we will get you the highest price possible for your home.

You should hire us because of our pro-active marketing system designed to get you the most money in today’s market.

You should hire us for our aggressive sales skills and you should hire us for our expert negotiating ability.

When you’re ready to talk about how our marketing system will get your home sold call me at 512-791-7473.

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Posted by Eric Peterson on
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