Kopa Real Estate Blog - how to sell your home

Protect Yourself From The Agent Buying Your Listing

 
99% of the time being a Real Estate Broker specializing in an area is a huge positive. Understanding the different buyer profiles in our area, differences in the types of homes and what buyers are willing to pay for is an advantage to both myself and the clients I represent.

1% of the time it works to my disadvantage because I know something about a home that will be seen as a negative to buyers. I always want to be upfront and honest with our clients. Over the years I have found I attract savvy clients who appreciate being told the truth.

When you are interviewing Brokers to be your listing agent you will be tempted to hire the agent who recommends the highest price. It’s human nature that you will like the agent who tells you the highest…

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3 Ways To Price Your Home

 
Many times I will hear someone say “The Realtor made me price my home for $500,000” and that’s not the way I look at it.

The approach we take when talking about pricing for your home is we are a consultant. Although I certainly can tell you what price I recommend or I can tell you what I would do if I was in your situation my job isn’t to make that decision for you. My job is to give you so much information and advice that together we can arrive at the best decision for your situation.

Most agents only have 1 pricing strategy but in reality there are 3 ways you can price your house.

Aspirational Pricing

The first way to price your home is what we call “Aspirational Pricing.” This is a strategy where we are priced well above the…

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How To Sell Your Home In A Bidding War

 
There are several advantages of selling your home in a bidding war. You will get the highest price, you will get the best terms in the original contract and you will have leverage if the buyer tries to negotiate too much after an inspection.

26 of the homes we have sold this year have been sold with multiple offers. That doesn’t happen by accident. Here are some tips that will make it easier for your home to sell in a bidding war.

Appeal To Emotion Not Logic

To get into a bidding war you need the buyers to act quickly. We need the buyers to fall in love with your home and ask how much over asking price they need to pay. We need to remove anything that will keep a buyer from wanting to make a great offer. In marketing this is called…

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Why Home Staging Is Even More Important In Today’s Market

In Williamson County, real estate is still an essential business and many sellers have chosen to continue showing their homes. As you might expect we have seen the number of in person showings dramatically decrease over the past few weeks.

My expectation is once the shelter in place ordinance has been lifted, we will see showings increase but likely not to the same level as pre-Coronavirus. The reason I say that is I expect buyers will be choosier about taking a perceived risk to enter your home. Previously our goal for our listings was to make it into the top 5 homes a buyer would want to visit. Going forward I anticipate buyers will reduce the number of homes they visit in person from 5 to 3. What that means for you if you are selling a home is…

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