Most of our friends and clients are pretty savvy and can sniff out when something sounds too good to be true. When a friend saw another Realtor’s advertisement guaranteeing multiple offers, he asked me how someone can do that and what’s the catch?
When you hear someone say they will get you multiple offers you probably imagine that means your home will sell for over asking price. What would you think if it really means you will get multiple low-ball offers below market value? I can’t tell what you would think, but when I explained what is really going to happen my friend felt like the advertising is misleading.
Guaranteeing multiple offers is pretty easy. In fact, any Realtor can guarantee you multiple offers.