The other day I saw someone describe the real estate market as being scary.

We are heading towards something nobody has ever been through. There’s never been a time with so many events happening all at once. We have both headwinds and tailwinds for the economy so in near future things are murky. It’s understandable some people will think it’s spooky out there in the real estate market.

Perhaps that’s true in the short term. In the long run the thing I know is people will always be buying, selling or renting real estate.

Part of the reason things seem spooky is with social media there are so many people trying to make a name for themselves or trying to get clicks by promoting that we are approaching doomsday.

Here are some of the things the Doomsdayers area getting wrong about the future.

All The Great Things Coming Our Way

 Artist rendition of street view by The Bell District

In our area we have the new Apple campus opening, 2 Children’s Hospitals opening soon, the Bell Blvd project coming into reality, Lakeline park opening soon, Samsung building somewhere between a $17 Billion to $200 Billion facility and on and on...

It seems like almost every day there’s another project being announced in the Austin Business Journal for a company expanding in the area or setting up a location here. All of this plus there are many other projects you and I don’t know about yet.

Take a look at the chart from Texas demographers about how many people will be living in Williamson County over the next 30 years. Some people will look at this chart and decide they need to get out of here before traffic gets any worse and I don’t blame you. Simply looking at it from what I do for a living, how do you think that increase in population will affect real estate prices?

The People Moving Here are Different

There has been much talk about Austin becoming unaffordable. That’s true for many families.

We also know that the people relocating to Austin are different. I saw a statistic that Austin is one of the leading areas for income growth since the beginning of the pandemic. That’s not surprising. In the last month we rented 4 homes and the household incomes for each home were between $140,000 and $350,000. Each family moving in had a higher household income than the families moving out of the homes and each family could easily qualify for a mortgage to buy the home they are renting.

I’m the first one to admit I am a cheerleader for our area. It’s where my family chooses to live, too. Perhaps I have rose colored glasses and perhaps I am “delusionally optimistic” about our future. It would be fun to put this in a time capsule and see what happens in the next 10 years. Send me a message and let me know what you think is going to happen.

Whether you are buying or selling whenever you are ready to talk about a strategy, we can make your experience much less scary. Contact us at 512-791-7473 or schedule a consultation at

The other day I saw someone describe the real estate market as being scary.

The other day I saw someone describe the real estate market as being scary.


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