The #1 question people ask me is “How’s the market?” Real estate statistics mostly tell you where the market has been. It’s like driving while looking through the rear-view mirror. If you want to know where the market is heading and drive while looking through the windshield you will want to follow the 4 most important housing market indicators. These are the statistics I look at when talking with someone about buying or selling a home.

Months Of Inventory

Months of inventory tells you how long it would take for all the homes that are currently on the market to sell if no additional homes were listed. A market with 4-6 months of inventory is generally considered a market balanced between buyers and sellers.

When the months of…

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Between Covid and all the people relocating to the Austin area we are seeing an increase in offers on our listings from buyers who are making offers sight unseen. First off let me explain when we say sight unseen that means the buyer has not seen the home in person.

Whenever we have an offer on a home from buyers where all the decision makers have not seen the home in person our clients ask me what they should do. Sellers are always worried a buyer will make an offer sight unseen and then back out prior to closing.

When we are giving advice about sight unseen offers there isn’t a simple, one size fits all answer and here are some of the things we talk about with our clients to help make a great decision.

Is Anyone Else…

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99% of the time being a Real Estate Broker specializing in an area is a huge positive. Understanding the different buyer profiles in our area, differences in the types of homes and what buyers are willing to pay for is an advantage to both myself and the clients I represent.

1% of the time it works to my disadvantage because I know something about a home that will be seen as a negative to buyers. I always want to be upfront and honest with our clients. Over the years I have found I attract savvy clients who appreciate being told the truth.

When you are interviewing Brokers to be your listing agent you will be tempted to hire the agent who recommends the highest price. It’s human nature that you will like the agent who tells you the highest…

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Someone asked this in our neighborhood Facebook group and it’s a great question. The short answer is no…you don’t need to do any updating to your home to get it sold. The market is good enough to sell your home in any condition. In fact, if your home is in poor condition there has never been a better time to sell it As-Is than today.

On the other hand, if you are trying to sell for the most money that isn’t really the question you should be asking. What you should be asking is what make-ready can you do to get the best ROI and sell your home for the highest price possible.

What do I do when I sell my personal homes? Here’s the 4-part process I think about before doing any make-ready.

Buyer Profile

The first thing I think about before…

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Would you believe through July we have had clients who were born in 14 different countries? We’ve also had clients from just about every race, creed, color and family unit you can imagine. Sometimes I say only the deli outside the UN has a more diverse clientele than we do.

With everything going on right now attention within the real estate industry is being paid to fair housing. That’s good because historically housing has been one of the worst areas of discrimination in America.

We want you to know whoever you are and wherever you came from Kopa Real Estate is ready to help you! It’s the right thing to do, it’s good business and if you are selling your home it will make you money.

The reason I say it will make you money is when…

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How To Attract The Emotional Buyer

If you ask me why so many home sellers hire us when they decided to sell my answer would be simple. When it comes to selling your home the price you receive comes down to whether or not you are trying to attract a buyer buying based on emotion or based on logic.

The buyer buying based on emotion will always pay the most for your home. What we have done is come up with a repeatable and market proven system to attract and appeal to the emotional buyers in our area.

Sellers who understand the difference have great success. Sellers who try to use logic often wind up frustrated because the real estate market and buyers don’t react the way a logical mind hopes.

One of the many ways we add value to our…

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Almost every day someone calls me to ask about the market. They tell me they’ve been planning to relocate for a new job, move up to a bigger home or even downsize. Usually the conversation starts with “Am I crazy to even think about selling my home right now?”

Most people are shocked when I say “Would you believe we are in a stronger seller’s market than we were a year ago?” The overall statistics for April and May are ugly. That’s in the past as sellers removed their homes from the market and buyers cancelled contracts. These charts show the supply and demand statistics demonstrating fewer active listings and more homes under contract compared to the same weekly figures from one year ago. If you want to gauge where the market is going you…

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Most of our friends and clients are pretty savvy and can sniff out when something sounds too good to be true. When a friend saw another Realtor’s advertisement guaranteeing multiple offers, he asked me how someone can do that and what’s the catch?

When you hear someone say they will get you multiple offers you probably imagine that means your home will sell for over asking price. What would you think if it really means you will get multiple low-ball offers below market value? I can’t tell what you would think, but when I explained what is really going to happen my friend felt like the advertising is misleading.

Guaranteeing multiple offers is pretty easy. In fact, any Realtor can guarantee you multiple offers.

Here’s how it works…

…

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When you hire a real estate agent to sell your home you have every right to expect the brokerage the agent works for has your best interests in mind at all times. How will you feel when you find out that might not be true? 

It’s basic Economics 101 that you will receive the best price for your home by advertising it with the widest net. You want to advertise your home to all the real estate agents in your area and as many buyers as possible who are in the market for a home like yours.

What if I told you we are hearing about more and more real estate brokerages that are trying to sell their listings by only advertising them to the agents that work for that specific office?

Why would they do that?

In some instances, it’s because a…

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